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Alcohol-Free Spirits – The Future of Enjoyment?

Alcohol-free spirits and distillates are one of the fastest-growing trends in the beverage world – and Jörg Geiger, owner of the Manufaktur Jörg Geiger, has been a pioneer in this field for more than 20 years.

In this episode of Inside World-Spirits Shots, Geiger offers fascinating insights into the production of sophisticated alcohol-free beverages and explains why they are becoming increasingly important in fine dining.

Unlike conventional spirits, alcohol-free alternatives cannot rely on alcohol as a carrier of flavour. Geiger therefore works with hydrolates – aromatic plant waters obtained through the distillation of herbs, fruits and spices. This technique makes it possible to capture and concentrate complex botanical aromas without alcohol.

The challenge is not simply to remove alcohol, but to create a beverage with its own structure, intensity and sensory character. At Manufaktur Jörg Geiger, this approach is combined with natural preservation methods rather than relying on preservatives.

Products such as Virgin Long Drinks demonstrate how far the category has evolved. In fine dining, they can be served as sophisticated aperitifs, food pairings or alternatives to traditional alcoholic drinks.

The message is clear: Alcohol-free does not have to mean less flavour, less complexity or less enjoyment.

It can represent an entirely new way of experiencing taste.

0.0 – The Modern Art of Taste.