International Marketing and Communications Package
Participation in the World FunDrinks Award (WFA) includes much more than an independent quality assessment. It combines sensory excellence with international communication, professional press relations and sustainable brand positioning.
To ensure a high-quality presentation, active cooperation from participants is required. Product information, company descriptions and image materials must be provided in full within the specified deadlines.
International Visibility
Award-winning products and producers may – depending on the scope of services – be presented in the official media channels of the World FunDrinks Award.
Digital Publication
- Publication on WorldFunDrinksAward.com
- Publication in the World FunDrinks Finder
- Listing in the World FunDrinks Finder App for iOS and Android
- Presentation in international online media
- Integration and linking within the official WFA communication channels
Press & Communications
International press and communications activities include, among other things:
- Regular press releases
- National and international media relations
- Targeted articles for specialist audiences
- Press activities for award-winning products
- Communication of innovations and market trends
- International positioning within the beverage industry
Evaluation & Awards
Each entry includes:
- Professional blind tasting by an international expert jury
- Detailed sensory evaluation
- Written product description
- WFA point score
- Digital certificate
- Digital medal (where awarded)
- Producer classification
- Overall results as a PDF
Digital Services
All award-winning products will be published free of charge in the World FunDrinks Finder, in accordance with the applicable participation conditions.
In addition, participants receive:
- Digital medal logos
- Digital certificates
- Publication and usage rights in accordance with the licensing provisions
- Integration into international WFA communications
Product Images
Product images may be provided for presentation in the World FunDrinks Finder and the WFA App.
Recommended Specifications
- Format: PNG or JPG
- Cut-out product image
- Size: 404 × 800 pixels
- Resolution: minimum 72 dpi (higher-resolution original files are recommended for optimal web presentation)
- Neutral or transparent background
- Professional product photography
The quality of the images has a significant impact on the overall appearance and quality of the presentation.
Benefits for Producers
Participation in the World FunDrinks Award combines:
- Independent quality assessment
- International visibility
- Professional press relations
- Digital marketing
- Brand building
- Export promotion
- Long-term image and brand development
