The market for alcohol-free beverages differs fundamentally from the traditional spirits, wine and beer markets.

New production methods, alternative raw materials and innovative product concepts require their own evaluation criteria. An alcohol-free Botanical Drink cannot be assessed according to the same standards as a traditional gin, just as a Sparkling Tea cannot be judged in the same way as a sparkling wine. Regardless of the production method used, the ultimate goal remains the highest possible level of technical and sensory quality.

The World FunDrinks Award takes these specific characteristics into account and, for the first time, provides a globally standardised evaluation system covering the entire spectrum of modern 0.0 Alcohol, No- and Low-Alcohol Beverages.