The Philosophy of the World FunDrinks Award

The World FunDrinks Award is an international quality competition for 0.0, alcohol-free and reduced-alcohol beverages. Its aim is to evaluate producers from around the world according to objective sensory criteria and to give outstanding products greater visibility.

The competition sees itself as a platform for innovation, quality and transparency. It is aimed at producers, brand owners, importers and the specialist trade, as well as consumers seeking guidance in a rapidly growing market.

The evaluation is conducted independently, anonymously and according to a standardised system. The focus is not on marketing or brand awareness, but exclusively on the quality of the product submitted.